Sell ​​Google Digital Marketing and Ecommerce Professional Certificate: Build, Launch, and Manage Ecommerce Stores

About this Course

Make the Sale: Create, Launch, and Manage Ecommerce Stores is the sixth of seven courses in Google’s Digital Marketing and Ecommerce Certificate. This course examines how businesses and individuals sell their products online, including using popular platforms such as Shopify. You will walk through the process of creating a mock e-commerce store. To do this, you’ll set up a Shopify store, add the necessary information, and create product listings. You will learn how to reach customers online through e-commerce customer engagement methods such as ads and campaigns.

Googlers currently working in the field will guide you through hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you the best tools and resources in use. Students who complete seven courses in this program will be ready to apply for admission

  • degree work in digital marketing and e-commerce. No previous experience is required. At the end of this course you will be able to:
  • Understand key e-commerce strategies and practices – Explain how to conduct market research and product research
  • Set up a fake e-commerce store using Shopify
  • Use Google Ads to attract e-commerce customers
  • Explain how trends and seasonality affect e-commerce businesses
  • Use best practices to create an engaging customer experience online
  • Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery.
  • Optimize payment flow for customers

WHAT YOU WILL LEARN

  • Understand key e-commerce strategies and practices
  • Explain what e-commerce stores and platforms are and how they work
  • Create an engaging online customer experience using best practices
  • Set up a fake e-commerce store using Shopify
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