King Price Named Top Insurer… Again! | King Price Insurance

Did you hear the news? Of course you have, because it’s up to you that we even have anything new to brag about! King Price was crowned the top insurer by South African consumers in a 2021 South African Insurance Sentiment Index conducted by PwC SA in partnership with BrandsEye.

The Index found that we scored 44.3%, the highest net sentiment of the 15 insurers measured. We are only 1 out of 5 insurers with positive net sentiment! Just in case you were wondering, Net Sentiment tracks all the opinions expressed about a brand or product on social media. It is calculated by subtracting the percentage of negative online mentions from the percentage of positive online mentions. The Index tracked over 450,000 consumer social media posts between April 1, 2020 and March 31, 2021.

So it’s officially up to all of you that we’re on the receiving end of this tremendous accomplishment. You see, we’re no strangers to receiving awards. All you have to do is click here to see the full list of awards we’ve received over the past few years… And yet we still weep (with real tears) at the privilege of receiving this award.

It just confirms that, as a proud South African insurance company, we are noticeably delivering on our commitment to providing super cheap insurance and a strangely simple service. The kind of coverage that is changing the lives of our customers, like our world’s first (and still only) progressive car insurance model, which has enabled us to save our customers over R200m over the last 9 years.

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For us, this was the only fair and logical way to get car insurance. In addition, we give our clients the freedom to manage their policies anytime, anywhere on the platform of their choice. We’ve also written our policies in plain, easy-to-understand, everyday English, and the Fair Treatment of Customers (TCF) requirements are built into everything we do.

Here’s a full rundown of the awards we’ve collected recently:

  • The Star Readers’ Choice Awards 2020: Best Auto Insurance Company (Runner)
  • The Star Readers’ Choice Awards 2020: Best Short-Term Insurance Company (runner-up)
  • Readers’ Choice Best of the Best in Pretoria Awards 2020: Auto Insurance Company (2nd Place)
  • Readers’ Choice Best of the Best in Pretoria Awards 2020: Best Short Term Insurance Company (Runner)

Although we are really known for our brilliant and affordable car insurance, we don’t just insure cars. Personal and business risks… You bear it, we cover it. Comprehensive, clever and sensible.

We’re also entering the life and funeral market soon, so watch out for how we’ll be disrupting the long-term insurance space!


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